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However, earning money on TikTok is as lucrative as it is a mystery. Through TikTok's Creator Fund, Tik Tokers with over 100,000 followers typically make $200 to $1,000 per month, while those with over 1,000,000 followers make $1,000 to $5,000 (or more) per month. And a select few people who work with well-known brands can earn up to $100,000 to $250,000 for a single post (yes, you read that right—a single post).
What is TikTok?
How does it work?
How To Make Money On TikTok 20 Proven Tips And Tricks
We're going to go around 20 of the ways that people can make money on TikTok.
How to Earn Money on TikTok in 2023
A company can use many of these strategies, but for others, you must turn TikTok into your own business. Any brand can use TikTok ads, for instance, to increase traffic to their online store, but earning money through TikTok's Creator Fund or by working as a brand ambassador requires more time dedicated to TikTok.
Either you run a business that you advertise on TikTok, or TikTok is your company.
Let's examine how to profit from TikTok in 2023 without further ado.
1. Sell products with TikTok Shopping
TikTok launched TikTok Shopping in 2021, allowing businesses to sell products directly on the platform—no more sending followers elsewhere to buy your items. TikTok Shopping adds a Shopping tab to your profile so users can view products from your Shopify catalog. You can also tag your products in the organic content you post to drive viewers to your store. Don't be shy. Mention your product to your audience. Try not to overdo it or advertise, but also remember to give your TikTok store a shout out every now and then.
2. Increase sales with TikTok ads
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Use TikTok ads to drive traffic back to your website, e-commerce store, or even your TikTok shopping tab. You can run in-feed display ads to promote your products or get creative with TopView ads (full screen takeovers) to increase your TikTok followers, both of which can help you monetize the platform.
You can also use TikTok as a top-of-funnel resource to get users to sign up for your email list or SMS campaigns. This technique can help your TikTok account look less marketable while still being a powerful revenue driver.
3. Join affiliate marketing initiatives.
To make money on TikTok, you don't need to offer your own goods and services. Use affiliate marketing as a substitute to link to different products and earn a portion of each sale when a user clicks through and makes a purchase. This is how:.
Put a link to your affiliate website in your profile and encourage visitors from organic views to click it.
Send visitors to your Facebook, Twitter, or Pinterest accounts so that you can more liberally use affiliate links there.
Add URLs and coupon codes to the descriptions of your videos. The link must be copied and pasted into the user's browser.
4. Promote musical works.
Paid song placement in your videos is available. On TikTok, almost every video has a background song that the creators can lip sync to and dance to, and musicians are aware of the value of this. Musicians will pay you if you have a sizable fan base and level of engagement to promote their music in your songs.
They are aware that if your video goes viral, their song will also go viral, increasing sales of merchandise, concert tickets, and downloads of the song.
5. Become involved in Affiliate Marketing campaigns.
You don't have to sell your own products or services to make money on TikTok. As an alternative, you can use affiliate marketing to link to various products and profit from each sale that results from a user clicking through and making a purchase.
Send site visitors to your Facebook, Twitter, or Pinterest pages so that you can use affiliate links there more freely.
In the descriptions of your videos, include URLs and promotional codes. The user's browser requires the link to be copied and pasted.
6. Encourage the performance of musical works.
There is an option for paid song placement in your videos. Musicians are aware of the value of this because almost every video on TikTok has a background song that the creators can lip sync and dance to. To promote their music in your songs, musicians will pay you if you have a sizable fan base and a high level of engagement.
They understand that if your video goes viral, their song will do likewise, boosting sales of merchandise, concert tickets, and song downloads.
If you're an aspiring musician or musician, you can use TikTok to promote your own music. It only makes sense to upload your own beats to TikTok given that it is a platform for singing and dancing.
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7. Become a brand representative.
Similar to sponsored content, brand ambassadors serve as a resource over a longer period of time rather than just for a single post. As a brand ambassador, you'll probably get paid and free merchandise in exchange for a set number of videos each week or month. Your brand ambassador deal gets more lucrative the more successful your content is.
Look for companies you adore. The ideal situation is to discover a brand that enables you to grow your network, receive equipment that you actually enjoy, earn money, and have fun. Look around your favorite brands' websites to see if they have any alluring programs because most companies have exclusive ambassador application pages there.
8. Open a Patreon account.
Provide free content on your TikTok account while encouraging your fans to donate to your Patreon campaign to access premium content. This could be:.
Spending time alone with you.
Hangouts and in-person chats.
Be inventive. Once you gain a devoted following, they'll demand anything and everything from you. Just be sure to invest the time necessary to create valuable and worthwhile Patreon content—you don't want anyone to end up regretting their decision to subscribe.
9. Build and Sell TikTok Accounts.
Have a knack for building audiences quickly? Do it for a living.
There are plenty of creators and businesses who’d love a headstart on TikTok. If you can rapidly build TikTok followings, you’ll have a list of potential buyers.
Think about potential industries that might want to purchase a lucrative TikTok account. You might struggle to sell an account focused on cat GIFs (or maybe not)—however, an unboxing profile or account focused on cars would likely sell much faster.
Steer away from making any of these accounts personal. You don’t want followers becoming attached to your face or name. Instead, focus your content on the subject material. This can sometimes make it challenging to grow an account, but that doesn’t stop people like 23-year-old Ramy Halloun from making $120,000 executing the same technique on Instagram.
10. Work with Influencers.
You don’t need a massive following to make money on TikTok—you can just leverage the creative minds who’ve done the hard work of building loyal audiences. Partner with influencers to promote your TikTok account or sponsor your products.
A simple shoutout from the right person could make or break your business. Remember when Elon Musk skyrocketed Dogecoin’s value by 600 percent in a single week? That’s an example of accidental influencer marketing.
When you build a loyal following, they’ll want everything you can get. However, just ensure you put in the time to make your Patreon content valuable and worthwhile—you don’t want anyone to regret their purchase after signing up.
11. Utilize the TikTok ads manager to create in-feed ads.
TikTok offers a ton of fantastic organic marketing opportunities, but if you want to increase the audience for your content, you might think about making your own in-feed ads using the TikTok ads manager.
Like any other TikTok video, TikTok ads play automatically and are displayed in users' "For you" feeds. You can guarantee that the audiences who are most interested in your products are seeing your videos by using paid advertisements.
The best part, though, is how easily Shopify and TikTok ad managers integrate. As a result, you can create TikTok ads, choose a target audience, and monitor the effectiveness of your ads all from your Shopify store. TikTok genuinely has the potential to be one of your best resources for online marketing.
12. By using live gifting, you can collect donations.
Your viewers can donate coins (which can be exchanged for cash) to you when you live stream on TikTok. Bring in a sizable audience with amazing live streams, then watch the money start to roll in.
Be aware, though, that according to the community rules of TikTok, actively soliciting gifts is strictly forbidden. The exchange must be organic and natural.
To go live on TikTok, you need 1,000 followers (and to be at least 16 years old), and you must be 18 years old or older to earn gift points.
13. Use crowdfunding to raise money.
Whether it's giving money to a project on Kickstarter or donating to a cause on GoFundMe, people adore taking part in crowdfunding campaigns. By 2028, it's expected that the global market for crowdfunding will reach $43.48 billion.
The success rate is also not dismal. Given that only 10% of startups are successful, the average success rate of crowdfunding campaigns is a whopping 22.4%. This isn't bad.
When possible, we advise starting a crowdfunding campaign for the content of your TikTok account. It's odd when a horse-loving profile on Kickstarter tries to raise money for a ground-breaking new board game. Any company, though, can help those in need by hosting a fundraising event. If your account is dedicated to lip-syncing country music, for instance, no one will criticize your brand for attempting to raise money for an orphanage.
14. Gather suggestions.
Consider asking for advice if you don't have any projects or products in mind. It's a fantastic way for your audience to support your blog and maintain the content's flow.
The act of collecting tips on TikTok is comparable to taking out your guitar case and playing on the side of the street, or to Wikipedia's request for donations upon each visit.
Use someone's username, link, or QR code to visit their profile and donate using Venmo.
Buy Me a Coffee: Buy Me a Coffee is an easy, entertaining way for your audience to express gratitude. The platform can be used for one-time donations or ongoing memberships.
Tipeee: Tipeee wins for having the most features and being the most user-friendly. To display your profile, receive updates from tippers, display rewards, and encourage community interaction, you can create a page.
15. For a brand consult.
As the next big social channel for marketing products and campaigns, TikTok will attract increasing amounts of brand investment in 2023. Why not make use of their budget alongside them?
If you establish yourself as a TikTok authority, you can advise companies on everything from how to develop content that will go viral to which influencers to collaborate with.
The main outcomes for consulting clients dipping their toes into the TikTok world will be growth and reach. Help them along the way by acting as a mentor so they don't say or do the wrong thing and use language appropriate for the platform's users.
16. Open a TikTok store.
For the TikTok Shopping feature to go live, TikTok teamed up with Shopify. Brands and creators can set up shop as authorized TikTok merchants and make sales within the app.
You can display goods on in-feed videos, live, and product showcase tabs by setting up a TikTok Shop. In the TikTok Seller Center, where you can manage inventory, orders, creator partnerships, promotions, and more, you can register to become a seller if you are qualified for this feature. The seller center, though, is only accessible in a few places.
17. Obtain tips or contributions.
Select creators can now make money from tips and donations thanks to TikTok's new tipping feature. This feature allows for fans to express their appreciation to their favorite creators.
Sending virtual gifts and coins to creators via video gifts is possible. Some creators are able to receive gifts while live streaming. TikTok's virtual currency, Diamonds, can be exchanged for gifts.
Diamonds can be exchanged for actual money once you have accumulated enough of them.
18. team up with a creator.
According to the most recent Sprout Social IndexTM, 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. TikTok is a great platform for working with influential people who have large, active communities because of its thriving community of content creators.
As creator-made branded content has 83 percent higher engagement rates, the secret is to work with the right creators who can authentically position your brand to their audience.
You can communicate with network content producers through TikTok's Creator Marketplace. You can locate influencers and launch campaigns with them in a few simple steps. Find creators based on your industry, financial constraints, and business objectives. You can also locate them by location.
19. Create sponsored blog posts.
Brands can sponsor posts that appear directly on creators' profiles for more compact activations. These campaigns enable brands to pay content creators to advertise their products in organic posts, much like creator collaborations. Sponsor individual posts or start a series. You can boost the post if it starts to gain traction to increase its audience.
20. Make sponsored posts available.
Brands can sponsor posts that appear directly on the profiles of creators for more compact activations. These campaigns enable brands to pay content creators to advertise their products in organic posts, much like creator collaborations. Sponsor individual posts or start a series. You can boost the post to further increase its reach if it begins to trend.
In order to reward new subscribers and encourage subscribers, try to keep your subscription costs low. Giving your most devoted fans free merchandise or access to special content is one example. If you want to make it simple for viewers to subscribe whenever they are ready, include a link to your Patreon page in your videos or in your bio.
Disadvantages of TikTok:
Time-consuming: TikTok users may find themselves scrolling through videos for an excessive length of time due to the app's high level of addiction. This can have a severe effect on productivity and other critical tasks.
Privacy concerns: TikTok has come under fire for its handling of user data due to privacy issues. Because of its Chinese ownership, there have been questions about the platform's practices regarding user data collection and sharing. Users should be careful with the data they disclose and familiarize themselves with the app's privacy settings.
TikTok Money FAQs.
Many inquiries about how to make money on TikTok have been seen in our neighborhood and online. We'll go over a few that you probably have down below.
How many TikTok followers are required to generate income?
In a technical sense, zero. With the help of influencer marketing and TikTok ads, you could have zero followers and still promote your e-commerce site. You must have 100,000 video views in the last 30 days along with at least 10,000 followers to be paid directly by TikTok through their Creator Fund.
How many views on TikTok are required to generate revenue?
Yet another excellent query. Once more, you don't need any to earn money on the platform, but you do need a certain number of views to take part in some of TikTok's programs and access special features. For instance, to join TikTok's Creator Fund, your video must have received at least 100,000 views in the past 30 days.
How are the profits from the TikTok Creator Fund calculated?
According to TikTok's rules, figuring out how much money you make through their Creator Fund is not subject to any strict formulas. Instead, they make hints about the significance of the quantity of views, the veracity of those views, and the degree of engagement with the content. To get a viewer to like or share the video, your content must cause them to pause their scrolling.
