Best Social Media Platforms for Business

There are so many advertising mediums today, such as print, radio, television and Internet for your company. But selecting the best mediums sometimes can be challenging.  We can separate these mediums as Traditional Media and Social Media. Traditional Media means early forms of advertising. Social Media actually a kind of Digital Media.

 Social Media Platforms for Business

But I am going to talk about Social Media Platforms for Business. I think Social media is one of the cheapest forms of marketing and much effective than any traditional media. Social media has proven to be one of the best tools out there for digital marketing.

If you want to promote your business with Social Media Platforms, then the big question is Which Social Media Platforms is fit for your business? And Which Social Media Platforms will provide the most ROI at the lowest cost?

Now I am going to talk about best 6 Social Media Platforms for Business. After reading this article you can take decision to select the best Social Media Platform.

1.   Facebook

Facebook is the biggest social media site and most widely used social platform. more than two billion people using it every month. There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook. Almost everyone in your target audience is on Facebook. This platform is great for any business that is looking to advertise products or events.

You can use Facebook to share everything like photos, videos or important company updates. Facebook have powerful advertising tools. If you create a business account, you will get a lot of customization options. [To learn more Facebook Business ]

Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more. [To learn more Facebook Business Insights ]

2.  YouTube

YouTube is the second biggest social media site. It is a video-sharing platform. Here you can view, upload, rate, share and comment on video. YouTube (owned by Google) is the world’s largest video site and the 2nd largest search engine after Google search.

Many businesses create their business related custom videos and share on YouTube. YouTube marketing is that it’s so effective. There are many ways to produce video content for your business. You can get a large number of audience here. Video will continue to grow and dominate the marketing and e-commerce industry.

YouTube has access to Google’s advertising platform, and you can use this to your advantage when running YouTube ads.

3   Instagram

Instagram’s monthly traffic is more than 800 million. Instagram (owned by Facebook) is a photo and video-sharing social networking service. But this platform is almost designed for mobile. It allows you to share photos, videos, Stories, and live videos. It has also launched IGTV for longer-form videos. Instagram's international following is similar to that of Facebook. Instagram is an effective platform of choice for businesses that cater to millennial consumers. You have to post high-quality photos and videos. It is very important to know that Over fifty percent of 18- to 29-year-olds use Instagram.

Unlike organic posts, Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products. Instagram’s engagement rates are 58% higher than Facebook’s and 2,000% higher than Twitter’s.

 

Instagram also offers paid advertising options. In addition to posting on Instagram, you can also advertise your business on it.

“With a business account you can:

v  Get real-time metrics on how your stories and promoted posts perform throughout the day.

v  Get insights into your followers and how they interact with your posts and stories.

v  Add information about your company, such as business hours, location and phone number.

v  Convert to a business account within your app account settings.”

[To learn more Instagram Business]

4.  Twitter

Twitter’s monthly site traffic is more than 275 million. You can share short tweets, videos, images, links, polls and more on Twitter. Twitter is a great tool for quickly spreading the word. You can monitor the mentions of your brand and interact with the people referring to your business. Here Hashtags help boost posts, and if a user with a lot of followers retweets you.  So Hashtags make a big difference in building momentum for your posts.

It is also an essential platform for any business to gain a presence and establish their brand identity. Twitter is different from most other social media sites. It’s target audience consist of tech-savvy customers who want information in bite-sized chunks. You only have a few characters to inform your audience of your products. Twitter allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese).

 

With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out more about what’s new. You can also use its business tool.

[To learn more Twitter Business]

5.   Pinterest

It’s monthly site traffic is more than 250 million. Only use this channel if you have great images to share. It’s also great for promoting products. This gives your brand a unique opportunity to shape their purchasing decisions. Pinterest is great for niche businesses but may not be for every company. Unless your business involves food, travel, DIY crafts, health, beauty, or fashion, you can eliminate this platform from your early social media plans. 

It’s a highly visual site that works well for anyone using a lot of photos or niches where people are liable to “collect” bits and pieces of information for later.

Pinterest’s also have a powerful business tools. They also offer paid advertising service. Like Facebook, Instagram Pinterest’s have Audience Insights tool.

[To learn more Instagram Pinterest Business]

6.       LinkedIn

LinkedIn is a little different than any other social media. It is a great way to connect with other businesses and professionals. LinkedIn is now more than just a resume and job search site. It has 260 million monthly users and is the best platform for professional networking. This helps your brand, paints you as an industry expert, and brings people to your company's page and website. One of the best features for businesses are LinkedIn Groups.

LinkedIn is not the best platform for large-scale marketing or gimmicky campaigns. It's the best place to post job openings and information about company culture.

LinkedIn also offers advertising opportunities. [To learn more LinkedIn Business]